LEGAL & COMPLIANCE
Privacy Policy
Questions about these terms?
Effective date: November 20, 2025
Our commitment to your privacy
Welcome to Coastal Primary Care and Wellness, LLC. Your privacy is a top priority for us. This Website Privacy Policy explains how we collect, use, disclose, and protect information gathered through our website https://coastalprimarycare.com/.
This policy is separate from our Notice of Privacy Practices (NPP), which is a legally required document under the Health Insurance Portability and Accountability Act (HIPAA). The NPP governs how we use and disclose your Protected Health Information (PHI) for treatment, payment, and healthcare operations. This website policy covers data collected through your use of this website, while the NPP covers your PHI once you become a patient.
You can view our complete Notice of Privacy Practices here.
Information we collect
We collect information to provide and improve our services. We categorize this information as follows:
Personal Information You Provide:
This is information you voluntarily submit through our website’s contact forms or appointment requests. This may include your name, email address, phone number, and the reason for your inquiry. Please do not submit sensitive medical details through general contact forms. Please note that no products or services are sold directly through this website; all invoicing is managed securely through your patient account.
Protected Health Information (PHI):
PHI is individually identifiable health information. We only collect PHI through secure, HIPAA-compliant channels, such as our secure Patient Portal, provided by our Electronic Health Record (EHR) partner, Charm Health. Any information submitted through the Patient Portal is protected under the full scope of HIPAA regulations and our Notice of Privacy Practices.
Non-Personal Information (Collected Automatically):
When you browse our website, we may automatically collect technical information that does not identify you personally. This includes IP address, browser type, device type, pages you visit, and referring website addresses. This is often done using “cookies.”
How we use your information
We use the information we collect for the following purposes:
- To Respond to Your Inquiries: To contact you about your appointment requests or questions.
- To Provide Medical Services: PHI collected through our Patient Portal is used for treatment, diagnosis, and managing your care, as detailed in our Notice of Privacy Practices.
- To Improve Our Website: Non-Personal Information helps us understand how visitors use our site, allowing us to enhance user experience and diagnose technical issues.
- For Patient Communication: If you become a patient, we may use your contact information to send you health tips, clinic updates, and other relevant communications through our HIPAA-compliant communications platform, Go High Level. You can manage your communication preferences at any time.
Data sharing and disclosure
We do not sell or rent your personal information. We only share information with trusted partners who help us operate our clinic and website.
Our key technology partners
Business Associates (HIPAA Compliant): We have signed Business Associate Agreements (BAAs) with partners who handle PHI, legally requiring them to protect your information to HIPAA standards.
- Charm Health: Our Electronic Health Record (EHR), patient portal, and invoicing system. All your clinical data and billing information are managed within their secure platform. You can view their policy here: Charm Health Privacy Policy.
- Go High Level: We use the HIPAA-compliant version of this platform for patient outreach, marketing campaigns, and bundled email communications. You can view their policy here: Go High Level Privacy Policy.
- Marketing and Analytics Partners: These partners do not receive your PHI for marketing purposes. They may use cookies and other tracking technologies to collect non-personal data about your visit to our website to help us with analytics or to show you relevant advertising on other platforms.
- Meta (Facebook, Instagram): We use Meta for marketing and outreach. We may use tools like the Meta Pixel to understand website traffic and the effectiveness of our advertising campaigns. We do not share your PHI with Meta. You can view their policy here: Meta Privacy Policy.
Data security
We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect. This includes using Secure Sockets Layer (SSL) technology to encrypt data transmitted to our website. Our Business Associates are responsible for maintaining the security of PHI on their platforms.
Children’s privacy
Our website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such information, we will take steps to delete it.
Contact Us
If you have any questions about this Website Privacy Policy or our privacy practices, please contact our Privacy Officer:
Coastal Primary Care and Wellness, LLC
Attn: Privacy Officer
Email: info@coastalprimarycare.com
Fax: 813-742-4942